Fanfare Recognized for Transforming the Product and Service Development Lifecycle

MOUNTAIN VIEW, Calif. — June 16, 2009 — Fanfare, delivering innovative testing solutions to service providers (SPs), network equipment manufacturers (NEMs), and enterprises, today announced that it has been recognized by voke, an independent analyst firm, as a 2009 voke Innovator.

A voke Innovator demonstrates significant and profound market impact while advancing innovation and transforming the global software lifecycle. Market impact and innovation is determined by acceptance, usefulness, and creativity of the solution. Lifecycle transformation is determined by ongoing communication, collaboration, and connectivity across constituents within the global lifecycle.

"We are pleased to recognize Fanfare's strategic role in helping to transform the application lifecycle with solutions that enable cross communication and collaboration between constituents," said Theresa Lanowitz, founder and CEO of analyst firm voke, inc. "Fanfare delivers strategic value to its global customers by enabling them to leverage iTest to weather the current economic downturn and position themselves for growth."

Fanfare was recognized for accelerating product delivery and quality through system and device testing. Fanfare's suite of iTest products serve as the common language that enables SPs and NEMs to seamlessly share test assets to quickly improve product quality and speed the deployment of new equipment and services to market. This process reduces time to market, and improves productivity across the entire product development and service development life cycle.

"Fanfare plays a strategic role in helping customers realize their business objectives in today's harsh economic climate, and positions them strongly for growth in the upturn," said David Gehringer, vice president of marketing for Fanfare. "We are pleased to be recognized by voke for our ongoing focus and commitment to providing innovative solutions that solve real business challenges."

The voke Innovator list is not an exhaustive list of any category. The full library of 2009 voke Innovator publications is available to subscribers at www.vokestream.com.

About voke

voke, founded in 2006, is a modern analyst firm focused on the edge of innovation. voke's primary coverage area is the application lifecycle and its global transformation, including virtualization, cloud computing, embedded systems and device software.

voke provides in depth coverage of core vendors and innovators in the application lifecycle market. Companies of all sizes, financial firms, and venture capital organizations turn to voke to harness strategic marketing, independent and impartial market observations and analysis to move markets beyond the status quo.

voke's research is distributed via www.vokeStream.com - the definitive web platform in the analyst community and your independent source of analysis. Please visit www.vokeinc.com for additional information.

About Fanfare

Fanfare provides automated testing solutions that enable service providers, network equipment manufacturers, and enterprises to enhance productivity throughout the quality workflow by streamlining system and device testing, reducing product cycles, and lowering costs. Using Fanfare, quality assurance teams and developers can leverage a common testing platform to deliver quality services and products to market faster and more efficiently. For more information, please visit www.fanfaresoftware.com.

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Marisa Marzano
Big Sky Communications
(705) 484-5105
marisa@bigskypr.com