iTest Recognized for Strategic Role in Testing Process

MOUNTAIN VIEW, Calif. – February 24, 2010 – Fanfare, delivering innovative testing solutions to service providers (SPs), network equipment manufacturers (NEMs), and enterprises, announced today that Technology Marketing Corporation’s (TMC®) INTERNET TELEPHONY magazine has named iTest® 3.4 as a recipient of its 2009 Product of the Year Award. 
   
iTest 3.4 is a comprehensive testing solution for device and heterogeneous system testing. It offers significant improvements to core iTest functionality, and new features such as the industry’s first Virtual Testbed (VTB) capabilities. VTB delivers considerable new value to testing organizations by enabling testers to build test cases before devices exist, beginning the quality process months earlier than before. Testers can also leverage a VTB for test development by using virtual replicas of real devices and costly test equipment. As a result, organizations can trim future capital expenditures by better utilizing their lab assets and infrastructure, improve tester productivity while offline or working remotely, and enable earlier testing, accelerating time to market for new products and services.

“iTest 3.4 is playing a strategic role for carriers and network equipment manufacturers, as they look to automation to bridge existing testing gaps,” said David Gehringer, vice president of marketing. “The number of applications running over increasingly complex handsets requires more comprehensive testing – testing that is currently not being done because of the sheer number of tests that are required. By eliminating the need for manual testing, iTest accelerates the testing process while ensuring the quality that subscribers have come to expect.”

“INTERNET TELEPHONY is proud to grant Fanfare a 2009 Product of the Year Award. Fanfare has proven its commitment to quality and excellence while addressing the pressing need for iTest in the marketplace,” said Rich Tehrani, CEO, TMC. “We’re happy to recognize and honor Fanfare’s development of IP communications technology.  We look forward to more innovative solutions from the company in the future.”

A complete list of Product of the Year winners is published in the February 2010 issue of INTERNET TELEPHONY magazine, (www.itmag.com).  INTERNET TELEPHONY has been the authority in IP communication since 1998™.

For more information about TMC, please visit www.tmcnet.com.

About Fanfare

Fanfare provides automated testing solutions that enable service providers, network equipment manufacturers, and enterprises to enhance productivity throughout the quality workflow by streamlining system and device testing, reducing product cycles, and lowering costs. Using Fanfare, quality assurance teams and developers can leverage a common testing platform to deliver quality services and products to market faster and more efficiently. For more information, please visit www.fanfaresoftware.com.

About INTERNET TELEPHONY magazine

INTERNET TELEPHONY has been the IP Communications Authority since 1998™. Beginning with the first issue in February of 1998, INTERNET TELEPHONY magazine has been providing unbiased views of the complicated converged communications space.  INTERNET TELEPHONY offers rich content from solutions-focused editorial content to reviews on products and services from TMC Labs.  INTERNET TELEPHONY magazine reaches more than 225,000 readers, including pass-along readers.  For more information, please visit www.itmag.com.

About TMC

Technology Marketing Corporation (TMC) is a global integrated media company helping our clients build communities in print, in person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and NGN magazines. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. TMCnet is read by two million unique visitors each month on average worldwide, according to Webtrends. TMCnet has ranked within the top 3,500 in Quantcast's Top U.S. sites, placing TMCnet in the nation’s top .03% most visited Web sites. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO (ITEXPO); 4GWE Conference and M2M Evolution (in conjunction with Crossfire Media); Digium|Asterisk World (in conjunction with Digium); and Smart Grid Summit (in conjunction with Intelligent Communication Partners). For more information about TMC, visit http://tmcnet.com/.

TMC also serves technology professionals with industry-specific Web sites: IT.TMCnet.com, 4G-wirelessevolution.TMCnet.com, M2M Evolution.com, Smart-Grid.TMCnet.com, Smart Products Ecosystem, Robotics.TMCnet.com, Cable.TMCnet.com, Satellite.TMCnet.com, Green.TMCnet.com, Healthcare.TMCnet.com, and Education.TMCnet.com. 

For more information about TMC, visit www.tmcnet.com.

Fanfare Contact:

Marisa Marzano
Big Sky Communications
(705) 484-5105
marisa@bigskypr.com

TMC Contact:   

Jan Pierret
Marketing Manager
203-852-6800, ext. 228   
jpierret@tmcnet.com