Fanfare Receives 2009 4GWE Product of the Year Award
iTest Honored for Outstanding Innovation
MOUNTAIN VIEW, Calif. – January 25, 2010 – Fanfare, delivering innovative testing solutions to service providers (SPs), network equipment manufacturers (NEMs), and enterprises, today announced that iTest® 3.4 has received a 2009 4GWE Product of the Year Award from Technology Marketing Corporation (TMC), and Crossfire Media.
Fanfare’s iTest has long been used to test core network systems for the world’s largest service providers and to provide test automation for large network equipment manufacturers. Fanfare’s technology is now being leveraged to test equipment used in services for a variety of complex technologies such as LTE, IMS, femtocells, and WiMax. iTest 3.4 provides customers with the advanced test automation capabilities required to test the associated software. As a result, customers consistently experience reduced testing time, accelerated time to market, and improved quality of products and services, helping them to meet their business objectives.
“The rollout and ultimate success of 4G and LTE services rests on a strategic automated testing initiative that can accelerate the delivery of services without compromising quality,” said David Gehringer, vice president of marketing for Fanfare. “iTest ensures that functionality is attained before services are made available to consumers, thereby sparing them from negative user experiences and reducing customer churn for carriers. It’s a win-win situation.”
“4GWE is pleased to grant a 2009 Product of the Year Award to Fanfare for iTest. Fanfare has proven its commitment to quality and excellence while addressing real needs in the marketplace,” said Rich Tehrani, CEO, TMC. “We’re proud to honor their accomplishments in the advancement of the 4G industry.”
The 1st Annual 4GWE Product of the Year Award winners were featured on the 4GWE Web site and published in its e-newsletter in the December 2009 issue.
For more information about the 2009 4GWE Product of the Year Awards or any of the TMC media properties, please visit www.tmcnet.com.
About Fanfare
Fanfare provides automated testing solutions that enable service providers, network equipment manufacturers, and enterprises to enhance productivity throughout the quality workflow by streamlining system and device testing, reducing product cycles, and lowering costs. Using Fanfare, quality assurance teams and developers can leverage a common testing platform to deliver quality services and products to market faster and more efficiently. For more information, please visit www.fanfaresoftware.com.
About 4GWE
The 4GWE Web site, launched in July 2008, contains feature articles, blogs, and industry news about WiMAX, LTE and Wireless backhaul technologies and developments. The site is committed to assisting professionals in developing and transitioning to 4G wireless networks. In addition to news and blogs, the 4G Wireless Evolution site has podcasts, Webinars, videos, and white papers.
About Crossfire Media
Crossfire Media is an integrated marketing company with a core focus on future trends in technology. We service communities of interest with conferences, tradeshows, webinars and newsletters. Crossfire Media services also include providing insight to technology companies and associations to assist in the development of business and technical strategy as well as the development and implementation of effective communications and marketing strategy. To implement communications and marketing strategies, Crossfire Media utilizes a variety of physical and virtual experiences including web, publications, face to face events, and webinars.
Crossfire Media has a partnership with Technology Marketing Corporation (TMC) to produce events and websites related to disruptive technologies. Crossfire Media is a division of Crossfire Consulting, a full service Information Technology company based in New York.
About TMC
Technology Marketing Corporation (TMC) is a global integrated media company helping our clients build communities in print, in person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and NGN magazines. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. TMCnet is read by two million unique visitors each month on average worldwide, according to Webtrends. TMCnet has ranked within the top 3,500 in Quantcast's Top U.S. sites, placing TMCnet in the nation’s top .03% most visited Web sites. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO (ITEXPO); 4GWE Conference and M2M Evolution (in conjunction with Crossfire Media); Digium|Asterisk World (in conjunction with Digium); and Smart Grid Summit (in conjunction with Intelligent Communication Partners). For more information about TMC, visit http://tmcnet.com/.
TMC also serves technology professionals with industry-specific Web sites: IT.TMCnet.com, 4G-wirelessevolution.TMCnet.com, M2M Evolution.com, Smart-Grid.TMCnet.com, Smart Products Ecosystem, Robotics.TMCnet.com, Cable.TMCnet.com, Satellite.TMCnet.com, Green.TMCnet.com, Healthcare.TMCnet.com, and Education.TMCnet.com.
For more information about TMC, visit www.tmcnet.com.
Fanfare Contact:
Marisa Marzano
Big Sky Communications
(705) 484-5105
marisa@bigskypr.com
TMC Contact:
Jan Pierret
Marketing Manager
203-852-6800, ext. 228
jpierret@tmcnet.com
