iTest 3.4 Recognized for Strategic Role in Delivering Exceptional LTE Strategies

MOUNTAIN VIEW, Calif. - October 21, 2009 - Fanfare, delivering innovative testing solutions to service providers (SPs), network equipment manufacturers (NEMs), and enterprises, today announced that Technology Marketing Corporation (TMC), a global integrated media company, in conjunction with Crossfire Media, has named iTest® 3.4 as a recipient of the 2009 LTE Visionary Award presented by its 4GWE Web site.

iTest has long been used to test core network systems for the world's largest service providers and to provide test automation for large network equipment manufacturers. Fanfare's technology is now being leveraged to test equipment used in services for a variety of complex technologies such as LTE, IMS, femtocells, and WiMax. iTest 3.4 provides customers with the advanced test automation capabilities required to test the associated software. As a result, customers consistently experience reduced testing time, accelerated time to market, and improved quality of products and services, helping them to meet their business objectives.

"Service providers and network equipment manufacturers are paying increased attention to the role of testing as Quality of Service becomes absolutely critical to delivering 4G and LTE services," said Tom Ryan, president and CEO of Fanfare. "We are extremely pleased that TMC and Crossfire Media have recognized our strategic role in this process. With iTest, customers can expedite the overall testing process without sacrificing quality, significantly enhancing the bottom line."

"Fanfare's role in advancing 4G through LTE development is worthy of being selected as recipient of the 4GWE LTE Visionary Award," said Carl Ford, co-founder and community developer, Crossfire Media. "Fanfare is an innovative company and a strategic player in the next evolution of solutions."

The 2009 LTE Visionary Award winners are published in the October 4GWE e-newsletter and on the 4GWE Web site.

For more information, please visit www.tmcnet.com.

About Fanfare

Fanfare provides automated testing solutions that enable service providers, network equipment manufacturers, and enterprises to enhance productivity throughout the quality workflow by streamlining system and device testing, reducing product cycles, and lowering costs. Using Fanfare, quality assurance teams and developers can leverage a common testing platform to deliver quality services and products to market faster and more efficiently. For more information, please visit www.fanfaresoftware.com.

About TMC

Technology Marketing Corporation (TMC) is a global integrated media company helping our clients build communities in print, in person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and NGN magazines. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. TMCnet is read by two million unique visitors each month on average worldwide, according to Webtrends. TMCnet has ranked within the top 3,000 in Quantcast's Top U.S. sites, placing TMCnet in the nation's top .03% most visited Web sites. In addition, TMC produces ITEXPO, 4GWE Conference (in conjunction with Crossfire Media), Digium|Asterisk World and AstriCon (in conjunction with Digium), and Communications Developer Conference.

TMC also serves technology professionals with industry-specific Web sites: IT.TMCnet.com, Cable.TMCnet.com, 4G-wirelessevolution.TMCnet.com, Robotics.TMCnet.com, Satellite.TMCnet.com, Green.TMCnet.com, Healthcare.TMCnet.com, and Education.TMCnet.com.

For more information about TMC, visit www.tmcnet.com.

About Crossfire Media

Crossfire Media is an integrated marketing company with a core focus on future trends in technology. We service communities of interest with conferences, tradeshows, webinars and newsletters. Crossfire Media services also include providing insight to technology companies and associations to assist in the development of business and technical strategy as well as the development and implementation of effective communications and marketing strategy. To implement communications and marketing strategies, Crossfire Media utilizes a variety of physical and virtual experiences including web, publications, face to face events, and webinars.

Crossfire Media has a partnership with Technology Marketing Corporation (TMC) to produce events and websites related to disruptive technologies. Crossfire Media is a division of Crossfire Consulting, a full service Information Technology company based in New York.

Media Contacts

Fanfare Contact:
Marisa Marzano
Big Sky Communications
(705) 484-5105
marisa@bigskypr.com

TMC Contact:
Jan Pierret
Marketing Manager
203-852-6800, ext. 228
jpierret@tmcnet.com